The key resources and capabilities of successful search engine companies are the ability to provide effective and efficient search technologies. Through its generic strategy, the company has become a major player influencing the competitive landscape and development of industries.
Google has used this strategy of entering into new technologies to gain a competitive advantage to advance its search platforms also in terms of things like cloud computing and Google TV.
The company has been criticized for engaging in seemingly disparate product development efforts in different industries and markets. It is imperative that Google manage its brand well, this will help Google survive market turbulences. Many products and innovations are emulated which results in similar designs arriving to the market.
One of the major factors in the smartphone industry is for companies to be able to develop applications for the smart phones. Baidu is uniquely made for China and it may be more effective in meeting the demands of the Chinese government. Around the world approximately 5 billion people own mobile phones.
The varied Internet-related products and services have enabled Google to corner diverse Internet users and make them dependent to a certain extent.
It has also allowed producers or content creators to earn revenues from their published YouTube videos. These tools have changed over the years, but they are very much a part of who we are. But it later diversified to different Internet-related products and services.
Another way of delivering ads is through the websites of online publishers such as news media organisations. Similar with AdSense, AdMob is also another ad program specifically tailored for mobile app developers.
Smartphone technology must be able to be used with other search technology platforms. Google offers is products to practically everyone around the world. The company continues to develop new products, such as Google Glass and the driverless car. The first is through Google Search in which the company monetise online search queries by allowing advertisers to buy and place ad spots on search result pages.
We may soon be approaching the hypothetical era of technological singularitya point Googles strategy in 2011 artificial intelligence is smarter than us and we are able to leverage it to rapidly advance the pace of innovation.
Google must also treat its employees, its most valuable resource, in a manner that induces productivity. It has introduced several innovations through its varied Internet-related and technology-related services and products that changed the way people use the web by promoting the easy dissemination of information and the creation of content.
In the United States, the company already has a leadership position. Tablet technology similarly is impacting the search industry. Thus, in the market penetration intensive strategy for growth, Google continues to strive for a bigger share of the global online advertising market.
In this way, Google will be able to keep its competitive advantage in using the differentiation generic strategy in the face of competition from other technology firms. Finally, Google faces consistent threats from Microsoft and Yahoo as these companies are trying to improve their market share in terms of search platforms and mobile technologies.
In addition to search innovation, companies must also innovate across other industries such as smartphones or tablet technologies because these things determine search access.
Google TV may also be another opportunity for Google to embark on. Through the intensive growth strategy of product development, Google creates more channels for income generation. Baidu is a particularly large competitor in the industry because the company has a strong market share in China.
Among the list of developers that are using this program are Sega and Rovio. What is different about online advertising? The Google Search algorithm also evolves over time to ensure competitive advantage against Yahoo! The company continues to develop new products, such as Google Glass and the driverless car.
It has also launched the mobile businesses of newer industry players such as Huawei and Xiaomi. These resources are very critical because by providing such effective search options companies are able to command very high dollars in advertising revenue, which is the most primary way that the companies make profits.The strategy brought Microsoft to the brink of a government-ordered break-up in the US and earned it a decade of costly litigation in Europe.
In the end, it lost both in the court of law and in. Oct 13, · For the July-September quarter, Google (NASDAQ:GOOG) earned $ or a 26 percent increase over $ billion or $ per share from.
Google’s homepage accessed through a MacBook Pro. Google uses the differentiation generic strategy (Porter’s model), along with the intensive growth strategies of market penetration, market development and product development.
Conclusion: Understanding the business strategy of Google. Note that the discussion above is a general overview or snapshot of the business strategy of Google. Of course, there is more to Google than the aforementioned strategies. But it is undeniable that central to the Internet giant is the need to maintain leadership by introducing new.
To that end, he sent out a company-wide memo last Friday, alerting employees that 25% of their annual bonus will be tied to the success or failure of Google's social strategy in Transcript of Google's Strategy in 1.
Company Overview 2. Strategy 3. Products 4. Porters Five Forces Model 5.
SWOT Analysis 6. Value Chain Model 7. Competitors and Market Share 8. Business Model and Financial's 9. Recommendations Google's Case Analysis Google's Overview Products.Download